Sponsorship
The Hartford Lightning, LLC is Connecticut’s newest professional basketball team. Entering our first year in the highly respected ACPBL (ATLANTIC COAST PROFESSIONAL BASKETBALL LEAGUE), The Hartford Lightning are amped up and ready for competition.
The Hartford Lightning will deliver electrifying entertainment to spectators and incorporate community outreach programs that will inspire youth and adults to become active members in their communities. The Hartford Lightning will offer sponsors a venue to promote their businesses, products and services.
Top Lightning players include 2 time Greater Hartford Pro-Am MVP Charles “The Beast” Easterling, former Providence College sharp shooter Brian McKenzie and former UCONN standout point guard Doug Wiggins.
All home games will be televised on CTSN/CPTV Sports, Cable channels 744 on Comcast and 144 on Cox. This will enable sponsors to target their primary and secondary demographics and provide a branding format to enhance and build rapport with current and future clientele.
Branding Strategy
- Home games will be televised on CTSN/CPTV Sports . Cable channels 744 on Comcast and 144 on Cox. Broadcast to 2.5 million potential customers.
- Local radio and print advertising throughout the 5 months season.
- 50,000 program schedules, flyers, posters and T-Shirts.
- 10 million gross impression
- Website and Internet advertising through Facebook, YouTube, Hartford Lightning website, radio stations website and email blasts.
- During the event PA announcements are heard by thousands of attendees.
Sponsorships & Promo Campaigns
| BANNERS 3 X 6 (1) $850 (2) $1,350 |
T-SHIRTS COMPANY LOGO/NAME $350 |
| XL BANNERS 6 X 15+ (1) $3,000 |
BOOTH COMPANY PRODUCTS & MERCHANDISE $5,000 |
| DIGITAL BILLBOARD AD $7,500 (10 WEEK AD CAMPAIGN) |
FLYERS/GAME SCHEDULE COMPANY LOGO/NAME $250 |
| SOUVENIR BOOK BACK COVER $1,500 * FRONT INSIDE $1,000 * BACK INSIDE $850 FULL PAGE $650 * HALF PAGE $350 QTR. PAGE$200 * BUS. CARD $75 |
FLOOR PLACEMENT KEY/CORNER AREA (1) $ 4,500 (2) $7,000 *BASELINE (1) $3,500 (2) $6,000 (PENDING FACILITY APPROVAL) |
| UNIFORM PLACEMENT JERSEYS (MEN) $8,500 SHORTS (MEN) $5,000 |
WEBSITE XL BANNER $7,500 LARGE BANNER $4,500 |
| TV/RADIO PLACEMENT TV ADS 25-30 LOGO PLACEMENTS $1,350 RADIO ADS 25-30 MENTIONS $950 TV/RADIO COMBINED 50-60 $1,750 |
BACKBOARD PLACEMENT (1) $5,000 (2) $8,500 |
Contact Peter Higgins - This e-mail address is being protected from spambots. You need JavaScript enabled to view it.